3 Steps Closer To Freedom In Your Public Speaking Business

By Scott A. Dennison

Are you a professional who makes their living in the public speaking business? if so you may be, like so many others I meet, completely frustrated with what the recession has done to the meetings marketplace and the speaking opportunities you depend on to make a living.

I'm sure you've heard this, but it is often in recession that great things happen. And if you make a few small tweaks to your public speaking business now, you can really profit in a very exciting way.

The first one is that you'll want to recognize that there are audiences for your unique message that exist all over the earth. And with the power of the Internet, you can reach them, build relationships with them and in time sell them on your books, audios, videos, seminars, etc. How exciting is that?

Next is that if your focus has always been on finding speaking opportunities, make sure that you realize that some portion of your audience will want to hear your message again. Don't ever give a talk without recording it. Then you can either sell that recording of offer it to your audience as a gift in exchange for their email address.

Finally, in today's market, your Internet presence can be the thing that separates you from the masses of people who call themselves speakers. The largest potential audience for any speaker is going to be found online and the way they'll find you is through your website. It must be alive with fresh content, online video, a blog and you'll also want to be skilled in social media marketing.

In conclusion, you should know that even though there are fewer speaking engagements than you are used to there are actually more opportunities to find, attract and build relationships with people who are searching for information on your niche topic. This opens the door to a very profitable product based public speaking business, with less travel and more nights at home with loved ones.

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