In years past, traditional advertising methods would bring you new business, things like TV ads, radio commercials and newspaper display ads.
But what small business owners have found out in recent years is that these simply do not work. This is because with all the new media alll around their prospects, they have to try a lot harder to interrupt them to get their attention. Because of this, all of the traditional methods of passive advertising no longer work well, if at all and actually just end up a massive waste of money.
New Marketing is taking the realization that a consumer does not want to be "sold" a product or service, they not only want to buy it on their own accord, they want to feel like they know, like and trust the people and organization behind them! New Marketing uses tools such as: My Space, YouTube, Twitter, Squidoo, Blogs, TeleConferences and Webcasts and delivers a marketing message with techniques such as "Permission and Viral Marketing".
As a Small Business Owner, you must embrace the fact that you no longer can learn a few "closing techniques" to sell your product or service to the masses. You must realize that when you determine what your target market and ideal client looks like, and then discover what their burning needs are, then and only then can you come in to solve their needs with your product or service. You should not take the mind-set of selling what you have...you must make what you can sell!
This means that you discover and listen to your audience (clients and prospects) and craft your product or service to meet their needs....and if you cannot do that, you have the wrong audience! New Marketing capitalizes on every single client and prospect interaction as a form of media and advertising. New Marketing creates a warm and inviting environment around all your clients and prospects alike that allows them to communicate about your product and service.
You know the old saying: "What is everyone's favorite radio station? It's WiiFM....What's in it for ME" We must recognize that this is how most of us are hard-wired and by refocusing on a mentality of giving to clients and prospects you set yourself apart. This is why a 3-step marketing process works so well:
This way they make the decision to ask for the information that interests them, they make the decision to reach out to you when they are ready to buy. Why do they reach out to you? Because you have provided them with something no other business has...information and research on the product or service you can offer them. While writing up the follow up material just remember to approach it in a manner that is completely educational with minimal selling.
But what small business owners have found out in recent years is that these simply do not work. This is because with all the new media alll around their prospects, they have to try a lot harder to interrupt them to get their attention. Because of this, all of the traditional methods of passive advertising no longer work well, if at all and actually just end up a massive waste of money.
New Marketing is taking the realization that a consumer does not want to be "sold" a product or service, they not only want to buy it on their own accord, they want to feel like they know, like and trust the people and organization behind them! New Marketing uses tools such as: My Space, YouTube, Twitter, Squidoo, Blogs, TeleConferences and Webcasts and delivers a marketing message with techniques such as "Permission and Viral Marketing".
As a Small Business Owner, you must embrace the fact that you no longer can learn a few "closing techniques" to sell your product or service to the masses. You must realize that when you determine what your target market and ideal client looks like, and then discover what their burning needs are, then and only then can you come in to solve their needs with your product or service. You should not take the mind-set of selling what you have...you must make what you can sell!
This means that you discover and listen to your audience (clients and prospects) and craft your product or service to meet their needs....and if you cannot do that, you have the wrong audience! New Marketing capitalizes on every single client and prospect interaction as a form of media and advertising. New Marketing creates a warm and inviting environment around all your clients and prospects alike that allows them to communicate about your product and service.
You know the old saying: "What is everyone's favorite radio station? It's WiiFM....What's in it for ME" We must recognize that this is how most of us are hard-wired and by refocusing on a mentality of giving to clients and prospects you set yourself apart. This is why a 3-step marketing process works so well:
This way they make the decision to ask for the information that interests them, they make the decision to reach out to you when they are ready to buy. Why do they reach out to you? Because you have provided them with something no other business has...information and research on the product or service you can offer them. While writing up the follow up material just remember to approach it in a manner that is completely educational with minimal selling.
About the Author:
Learn more about Marketing for Small Business. Stop by Mike Saunders's site where you can find out all about Small Business Marketing Tips and what it can do for you. Plus get the 2-hour Marketing Coaching System FREE.
