You Just Can't Beat A Mobile Phone Pay As You Go Plan

By Robert Freedstein

The weekend before last, I went shopping. I needed to get my Christmas shopping out of the way. I usually like to get it all done in one weekend before the crowds get too big. I ran into an old friend of mine, and was absolutely shocked with his exuberance and happiness. He is usually in kind of a sour mood. I asked him why he was so up and bouncy.

It turns out that he just got a brand new mobile phone, and he was really excited. It is the first mobile phone he's ever owned, so you can imagine his pleasure at having such an advanced piece of communication equipment. But then something hit me. He has always had absolutely horrible credit. He has to pay cash for everything, even his rent.

When I finally popped that question, his smile grew even more. It turns out he has this special deal where he pays the money up front, and they just add minutes to his phone. There is a special store at the mall where he can do this. He doesn't need a contract or a credit check.

As I turned that idea over and over in my mind, I realized there are quite a few advantages of this pay as you go scheme. If you have minutes left over at the end of the month, or if you use too many minutes, there is never any penalty. And you can even stick your phone in your sock drawer and pull it out six months later and you're good to go.

The other thing that surprised me was that his phone had all the capabilities of a traditional plan. Email, text messages, Internet browsing, and even GPS. I was astonished. I can't wait until my contract ends so I can one just like him.

I think this is a fantastic example of the type of service industry the mobile phone industry has evolved into. You can only guess what they will be like in five years or so.

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